In 2018, Relevent developed a 20-year joint venture with LALIGA, Spain’s top men’s professional soccer division, to form LALIGA North America.  This one-of-a-kind partnership focuses on growing the world’s best football league, its internationally recognizable clubs and players, and world-renowned Spanish passion throughout the U.S., Canada, Mexico, and Central America via management of the league’s North American media rights, strengthening of commercial operations, and content production.  

With a team across New York and Mexico City and a full-service studio in Guadalajara, Mexico, LALIGA North America is developing locally relevant content for LALIGA fans in the territory. 

In 2021, LALIGA North America successfully negotiated media rights agreements with ESPN across Canada and the United States, and with SKY/Televisa across Mexico and Central America, worth $2 billion dollars – the two largest media rights deals for LALIGA outside of Spain. 

LALIGA North America has also built the largest commercial operation of any international soccer league, securing multiple commercial agreements, including top U.S. consumer facing brands like Verizon, McDonalds, and Panini.

Additionally, Relevent operates the LALIGA Summer Tour, the League’s official pre-season tournament, bringing Spain’s top-flight football competition to fans across the U.S. and Mexico.

Relevent’s strategic relationship with LALIGA has granted it unparalleled insights, experience, and expertise to promote international football throughout North America.