Relevent is the world’s leading privately owned commercial partner with a dedicated focus on international football. We work with leagues, governing bodies, and rights holders to sell media, sponsorship, and licensing rights, building bespoke partnerships that grow the quality, excitement, and reach of the game while delivering value to all stakeholders. Our approach has built the most expansive portfolio of premium properties in football, all in long-term, multi-region commercial partnerships.

Our landmark partnerships cover the UEFA Men’s Club and National Team Competitions. We represent the global media and sponsorship rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, and UEFA Super Cup as well as the UEFA European Championship, UEFA Nations League, and European Qualifiers, making Relevent  the exclusive global commercial partner for every one of Europe's top men's football competitions at the continental level.

Relevent’s deal to represent the UEFA Men’s Club Competitions marked the organization’s first global commercial rights mandate since the formation of UC3, the joint venture between UEFA and European Football Clubs (EFC), and its first change in global agency partner since the Champions League was created more than thirty years ago. Relevent delivers on this agreement through Relevent Football Partners, our dedicated London-headquartered subsidiary purpose built to commercialize the competitions globally.

Our wider portfolio includes LALIGA North America, a twenty-year joint venture for North and Central America; a seventeen-year partnership with the Bundesliga across the Americas; and a media rights, content, and marketing partnership with the EFL across the Americas.

Far more than a traditional broker of commercial rights, Relevent provides our partners with a full-service platform for premium football properties committed to expanding and innovating internationally. We have consistently delivered record-breaking media rights and sponsorship agreements for our partners through a combination of deep market knowledge, strategic relationships, and financial investments of our own capital.

We are also the premier football event organizer in the United States, with more than a decade of experience building and operating high-profile matches and tournaments, including the Premier League Summer Series and the LALIGA Summer Tour.