About

We are Relevent

THE CREATIVE EXPERIENCES AGENCY

We are an agency built for the age of experiences.

Like the generation driving this new era, we value the authentic, the immersive, the never-been-done.

We begin with a deep focus on understanding people, their lives and needs.

We then translate those insights into groundbreaking ideas and bring them to life as real-world experiences.

The experiences we create organically intertwine the stories of brands with the stories of people.

Our nimble amplification strategies ensure those stories echo loudly across culture.

Visionary. Daring. Ridiculously Fast.

Meet the Team

  • H. Tony Berger

    CEO & Founder
    First in, last out. Tony eats, sleeps and breathes Never Been Done. Some wear many hats. Tony wears them all. Unflappable Captain. Straight Shooter. Powered by spray cheese and Red Bull.
  • Chelsea Anderson

    Managing Dir., Relevent West
    Chelsea is a laid-back Cali girl who also sweats the small stuff. She takes impossible ideas and turns them into practical reality. She knows how much a production will cost, and how many sandwiches we’ll need for lunch. She also opened our West Coast office. Boss of Budgets. Worldly Woman. Seeker of New Adventures.
  • Andrew attended a shoe launch party as a guest of event staff who brought him back stage to meet Lenox Lewis, Ja Rule, Jay-Z, and his hero Allen Iverson. When Andrew grabbed the photographer’s attention for a photo op, Iverson told her it was the last picture. Then he put his hand in front of the camera, repeatedly blocking her shot until she gave up. After watching AI act like a #$%! to the photographer, Andrew stopped rooting for him.
  • Claire Annas

    VP, Accounts
    Claire is brand accelerant – everything she touches gets big, fast. She relentlessly pushes our teams and our clients to find more innovative strategies, more unprecedented ideas and more exciting ways to bring them to life. Queen of New Business. Badass Bouncer. Lover of Bulldogs.
  • Ian Cleary

    VP, Innovation & Ideation
    Merging immersive storytelling with new technology and a touch of the unexpected, Ian aims to transform every concept into a cultural phenomenon. Brand raconteur. Applied Futurist. Frontier Lakesman.
  • Naomi Ratner

    Account Director
    A potent mix of enthusiasm and honesty, Naomi is our resident collaboration catalyst—she unites the client’s vision with our skills and expertise for amazing results. Trusted Ally. Keeper of The Company Culture. Harry Potter Fangirl.
  • Andrew Levy

    Head of Experiential Design
    Trained-architect-turned-designer, Andrew creates concepts on the digital screen and turns them into physical reality with the help of his meticulous craftsmen. World Builder. Master Designer. Quiet Thrill Seeker.
  • Allie Vukov

    Senior Account Manager, Relevent Detroit
    Like a living high wire act, Allie keeps it all balanced. She juggles budgets, client relationships, project expectations and team capabilities - all without breaking a sweat. Maybe it’s because she’s a daredevil in her spare time. Boss of Balancing. Vintage Adventurer. Funfetti Confectioner.
  • Sutherland Jones

    Senior Production Manager
    Even the best ideas don’t matter if they don’t get made. Sully makes sure they do. He exists where the rubber meets the road, getting his hands dirty building and operating mind-blowing experiences around the world. Onsite Overseer. Man of Action. Gear Head.

Services

  • Consumer-Centric Strategy

    Our approach in four words: Make people’s lives better. Even if for a few moments. Do that with your marketing (and by marketing, we mean “everything your brand does in the world”) and success will follow.
  • Breakthrough Creative

    We’re in the “holy shit!” business. From one-off stunts to decade-long platforms, we have a unique track-record of strategically driven never-been-dones that make jaws drop.
  • Experiential Platform Development

    A great experiential platform begins with understanding fundamental human truths and having a compelling vision of the future. But it’s not enough to just see it, you also have to realize it. We see where culture is going and beat it to the pass.
  • Experience Design, Production & Activation

    Flawless execution sets us apart, and that means getting our hands dirty. No matter how big the idea, we can design it, fabricate it and will it to life in the real world.
  • Content Development & Distribution

    Call it sharable, viral, whatever your want—people love content based on experiences. If there’s a “secret” ingredient for making something sharable, it’s making it feel real. From concept to shoot to edit to distribution, that’s the stuff we do.
  • Innovative Technology Development & Application

    As the saying goes: "Any sufficiently advanced technology is indistinguishable from magic." We strive to be magicians – harnessing technologies at the cusp to capture the imagination of the world and deliver never-been-done experiences to our audiences.
  • Experiential Retail Environments

    With more people buying things online, what’s a brick and mortar store to do? Fear not! We craft experiences that compel shoppers to visit, explore, engage and buy.
  • Mobile Environments & Experiences

    Put your phone away. Mobile to us means it moves. We love things that have wheels, sails or wings. We’ve created every imaginable type of branded mobile vehicle to bring breakthrough experiences to consumers, whether on sea, air or land.
  • Music & Entertainment Marketing

    We know music. From putting on killer A-List shows, licensing tracks or activating around concerts and festivals, we get the ins and outs of how rhythm and melody can deliver ROI.

Visionary

Daring

Ridiculously fast